Product Webinars

Scoring and Segmenting On-Demand Series

Webinar Series: “The New Era of Scoring and Segmenting– No budget required”
This two part webinar series investigates the latest scoring and segmentation techniques and best practices designed to help nonprofits of all sizes improve their fundraising results.

1. The New Era of Scoring and Segmenting: Part I- 8/29/07
Length: Approximately 15 Minutes
Presented by David Lawson, VP of Market Strategy, Kintera Inc.
This webinar explores brand new techniques for uncovering constituents that have true capacity to give – those with disposable assets necessary to support large contributions. It will also explore how organizations with even the most limited resources can implement uniquely automated segmentation strategy.

2. The New Era of Scoring and Segmenting: Part 2 - 9/12/07
Length: Approximately 21 Minutes
Presented by Ali McLane, Solutions Strategist, Kintera Inc.
This webinar focuses on best practices for quickly and cost-effectively improving direct response ROI, improving event fundraising, and prequalifying for major gift prospecting no matter how limited your resources.

Donor Management On-Demand Series

1. Donor Management - Part I: Capturing and Managing Constituent Data- 5/15/07
Length: Approximately 30 Minutes
Presented by Lori Hood Lawson, Director, Kintera Strategic Solutions
Building a rich, clean repository for your constituent profile data is essential to any fundraising operation. This webinar will look at practical techniques that lay the groundwork for building a decision-based campaign information system.

2. Donor Management - Part II: Building Segments from Constituent Data- 6/5/07
Length: Approximately 20 Minutes
Presented by Cathy Lemelin, Kintera Product Specialist
Applying segmentation will benefit not only your organization through incremental gains, but your constituents due to a more relevant, customized and engaging experience. This webinar will investigate ways to improve communications and fundraising applying the latest segmentation tools and techniques.

3. Donor Management - Part III: Maximizing Stewardship Efforts with Constituent Data- 6/27/07
Length: Approximately 30 Minutes
Presented by Dennis Chyba, Vice President of Solutions, Kintera Inc.
Getting a complete and accurate view of your donors is essential, whether you’re delivering automated gift acknowledgements via e-mail or meeting with key individuals at an annual gala. This webinar will focus on ways to leverage certain data elements to strategize and tailor your stewardship efforts and establish a deeper connection between your donors and your organization.

4. Donor Management On-Demand Bundle- 5/15/07
Register here and have the entire On-Demand Series sent to you.

Online Events Fundraising On-Demand Series

1. Kick Off Your Events Season Right: Laying the Foundation for Success
Learn the advantages of moving your fundraising efforts from offline to online. See examples of past events, and learn the techniques and best practices that made them successful.

2. Dressed for Success: How to Best Prepare for a Successful Online Event Fundraising Season
Take an in-depth look at what you can do today to start preparing for the busy months ahead. Learn tips, tricks and best practices that will help set the ground work for a successful event fundraising season.

3. Practice Makes Perfect I: How to Grow and Improve Your Online Event Fundraising Efforts
Learn how to grow and improve upon your current online event fundraising practices.

4. Practice Makes Perfect II: Recruiting, Cultivating and Retaining Online Event Participants
Now that you've learned general best practices and strategies for how to grow and improve your online events fundraising, it's time to take a closer look at the event participant.

5. That's a Wrap: Evaluating Your Event & Next Steps
Join Kintera partner, WTI Systems, to learn tips and best practices for evaluating your event -- What are the signs of success? What should you be measuring? In addition, learn what follow-up steps you can take to ensure ongoing cultivation of the relationship between your event participants and your organization long after your event is complete.

6. Know Thy Supporter: Increasing the long-term value of your event participants with Predictive Analytics
Retention of event participants and donors is a challenge faced by all nonprofits. This webinar will focus on how you can effectively use predictive analytics to increase the long-term value of these supporters by analyzing their affinity and capacity indicators.

7. Online Events Fundraising On-Demand Bundle - Register here and have the entire On-Demand Series sent to you.

Scoring and Segmenting On-Demand Series

Webinar Series: “The New Era of Scoring and Segmenting– No budget required”
This two part webinar series investigates the latest scoring and segmentation techniques and best practices designed to help nonprofits of all sizes improve their fundraising results.

1. The New Era of Scoring and Segmenting: Part I- 8/29/07
Length: Approximately 15 Minutes
Presented by David Lawson, VP of Market Strategy, Kintera Inc.
This webinar explores brand new techniques for uncovering constituents that have true capacity to give – those with disposable assets necessary to support large contributions. It will also explore how organizations with even the most limited resources can implement uniquely automated segmentation strategy.

2. The New Era of Scoring and Segmenting: Part 2 - 9/12/07
Length: Approximately 21 Minutes
Presented by Ali McLane, Solutions Strategist, Kintera Inc.
This webinar focuses on best practices for quickly and cost-effectively improving direct response ROI, improving event fundraising, and prequalifying for major gift prospecting no matter how limited your resources.

Donor Management On-Demand Series

1. Donor Management - Part I: Capturing and Managing Constituent Data- 5/15/07
Length: Approximately 30 Minutes
Presented by Lori Hood Lawson, Director, Kintera Strategic Solutions
Building a rich, clean repository for your constituent profile data is essential to any fundraising operation. This webinar will look at practical techniques that lay the groundwork for building a decision-based campaign information system.

2. Donor Management - Part II: Building Segments from Constituent Data- 6/5/07
Length: Approximately 20 Minutes
Presented by Cathy Lemelin, Kintera Product Specialist
Applying segmentation will benefit not only your organization through incremental gains, but your constituents due to a more relevant, customized and engaging experience. This webinar will investigate ways to improve communications and fundraising applying the latest segmentation tools and techniques.

3. Donor Management - Part III: Maximizing Stewardship Efforts with Constituent Data- 6/27/07
Length: Approximately 30 Minutes
Presented by Dennis Chyba, Vice President of Solutions, Kintera Inc.
Getting a complete and accurate view of your donors is essential, whether you’re delivering automated gift acknowledgements via e-mail or meeting with key individuals at an annual gala. This webinar will focus on ways to leverage certain data elements to strategize and tailor your stewardship efforts and establish a deeper connection between your donors and your organization.

4. Donor Management On-Demand Bundle- 5/15/07
Register here and have the entire On-Demand Series sent to you.

Online Events Fundraising On-Demand Series

1. Kick Off Your Events Season Right: Laying the Foundation for Success
Learn the advantages of moving your fundraising efforts from offline to online. See examples of past events, and learn the techniques and best practices that made them successful.

2. Dressed for Success: How to Best Prepare for a Successful Online Event Fundraising Season
Take an in-depth look at what you can do today to start preparing for the busy months ahead. Learn tips, tricks and best practices that will help set the ground work for a successful event fundraising season.

3. Practice Makes Perfect I: How to Grow and Improve Your Online Event Fundraising Efforts
Learn how to grow and improve upon your current online event fundraising practices.

4. Practice Makes Perfect II: Recruiting, Cultivating and Retaining Online Event Participants
Now that you've learned general best practices and strategies for how to grow and improve your online events fundraising, it's time to take a closer look at the event participant.

5. That's a Wrap: Evaluating Your Event & Next Steps
Join Kintera partner, WTI Systems, to learn tips and best practices for evaluating your event -- What are the signs of success? What should you be measuring? In addition, learn what follow-up steps you can take to ensure ongoing cultivation of the relationship between your event participants and your organization long after your event is complete.

6. Know Thy Supporter: Increasing the long-term value of your event participants with Predictive Analytics
Retention of event participants and donors is a challenge faced by all nonprofits. This webinar will focus on how you can effectively use predictive analytics to increase the long-term value of these supporters by analyzing their affinity and capacity indicators.

7. Online Events Fundraising On-Demand Bundle - Register here and have the entire On-Demand Series sent to you.

Website Development Webinar Series
Presented by Jeff Patrick, President of Common Knowledge (Kintera Channel Partner)
Jeff Patrick brings nearly a decade of experience assisting over 100 nonprofits with their Internet initiatives. Working with large national and regional organizations, Jeff pioneered tools and software for online fundraising, email communication, advocacy, and outreach. Jeff focuses on assisting clients with strategic planning, website development and online campaigns.

Series Overview:
Common Knowledge has clear best practices for large, interactive community-based websites. This two-part webinar series will establish a basic foundation and then cover more advanced practices.