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Discover new techniques and best practices that are helping nonprofits achieve their goals by registering today for one of Kintera's FREE educational webinars. These sessions typically run between 30-45 minutes and we look forward to seeing you at one of these events. If there is a topic that you don't see listed that you would like to learn more about, please email Jessie Topper at jessie.topper@kintera.com.
Check out Kintera's New Resource Center to view our Webinars On-Demand.
Online Direct Marketing Webinar Series
Presented by Jeff Patrick, President of Common Knowledge (Kintera Channel Partner)
Jeff Patrick brings nearly a decade of experience assisting over 100 nonprofits with their Internet initiatives. Working with large national and regional organizations, Jeff pioneered tools and software for online fundraising, email communication, advocacy, and outreach. Jeff focuses on assisting clients with strategic planning, website development and online campaigns.
Series Overview:
Common Knowledge has a lot of data on online and integrated fundraising and they will share recent examples of what does and doesn't work by digging into the details. How can mini-sites, direct email asks and eNewsletters live in harmony? What needs to be on your homepage to make a campaign successful? Join Jeff Patrick, as he rehashes victories (and admits mistakes) and walk away with great examples to inspire your strategy.
Participants will learn how to...
- Apply best practices to online direct marketing campaigns,
- Cite examples of online direct marketing campaigns, and
- Discuss the various componenets of an online direct marketing campaigns.
Part I:
Online Direct Marketing 101: Fundamental Case Studies
In this webinar, Jeff will define online fundraising and outline differences and similarities to other channels. Then he will cover the elements of a typical integrated fundraising campaign.
*This event occured on May 7th and 8th. Download this video today!*
Part 2
Website Development 201: Innovation for Engagement
Jeff will share 10 advanced best practices for web development including merchandising to better cultivate donors, and issues to consider with online social networks.
May 22, 2008 at 10:00am PT / 1:00pm ET
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